Job Description
The ideal candidate is a quick learner who can problem solve and keep track of many different issues and deliverables simultaneously.
He or she should be able to understand and express cause and effect within digital marketing campaigns and how one metric can influence another.
Creating process documentation and teaching others how to perform their tasks is also important to the role. Experience working within some of the aforementioned platforms is beneficial, but not a requirement.
Build digital paid media programs and monitor for budget pacing and performance.
Optimize active paid media campaigns to improve performance.
Trafficking creative.
Generate reports and provide insights into performance, including metrics and KPIs.
Communicate with Client Services team, ensuring they are made aware of any changes or issues that arise and the implication on client accounts.
Always be learning more about paid search, paid social, display and other relevant digital paid media topics.