ishant.jaipuria

• Collaborating with key stakeholders to prepare Customer Retention & Lifecycle AOP & QRPs • Converting purchase behaviour analytics, business strategy, competition & external environment dynamics into ROI-positive CLM + GTM campaigns to drive repeat walk-ins, thereby increasing brand engagement & loyalty • Designing innovative campaigns, deploying multi-dimensional cohort-segmentation criteria to identify & target customers with high propensity to shop on various occasions & life stage events • Creating opportunities to cross-sell / up-sell by personalizing content basis favourite & complimentary products, RFM & latency, discount behaviour & preferred language • Communication planning via multi-channel approach using traditional (SMS) & contemporary digital channels (WhatsApp, Facebook, Instagram, Google Network, etc.) • Driving initiatives to acquire new customers through affiliations with telecoms & other data management platforms/aggregators • Deploying contemporary tactics such as gamification, alliances, automated event based triggers and journey-based campaigns to drive customer engagement in a scalable and productive manner • Complementing the omni-channel strategy by planning offline-to-online and online-to-offline transition campaigns • A&P Budget planning & expense management for the domain

• Preparing and tracking Marketing and NSO AOP & QRPs • A&P and NSO Budget planning and expense management • Geography and Product performance analysis, action planning and execution alignment to drive growth and arrest issues • Media mix and Campaign planning and evaluation w.r.t catchment and TG • NSO lifecycle analysis – real estate feasibility study, project management support, process compliance and KPI analysis to identify areas of improvement • Standardizing processes across the NSO and Marketing divisions and improving productivity through automation • Industry and Competitive intelligence

• Development of short & long-term brand/market/channel-level business plans, budgets, strategic choices and roadmap • Business performance reporting and management of Domestic and International operations • Sales Coordination and Go-To-Market planning & implementation for states of UP East, UP West and Rajasthan meeting sales and distribution targets • Project planning & Business Case formation for Product Development

• Research assignments comprising strategic advisory, market entry analysis, industry and company profiling, target identification and information memorandum analysis • Acted as Project Lead in some of these assignments, guiding the team by emphasizing on client objectives, drawing work plan, suggesting alternative approaches, resolving ambiguities and providing feedback • Client interactions and presentations • Team skill development and trainings

• Research and Thought Leadership projects covering industry reports, market entry strategy and risk analysis for clients across industries and geographies • Gathered information through secondary & primary research and use of databases (OneSource, Factiva, DialogPro and Bloomberg)

• Software development, testing and maintenance • Led a team of three developers based out of client location • Assisted in training and recruitment